Latino Youth Honors
Latino Youth Honors presented by Procter & Gamble, in partnership with the Hispanic Heritage Foundation (HHF), recognizes outstanding high school tackle and flag football athletes from around the country for their academic and athletic excellence.
Overview
All 32 NFL teams are invited to select one male and one female high school senior football player to represent their team and submit these exemplary student-athletes to be considered for the program. A panel then convenes to select eight (8) outstanding finalists, each representing one of the NFL's eight divisions.
Each member of this elite group receives a grant award that can be put toward their college tuition, including $25,000 grants for both the male and female national winners and $5,000 grants for each of the six other finalists. They will also participate in a variety of special events taking place during Super Bowl Week. Activities will be designed to provide mentorship, guidance, and resources to help these young stars pursue careers in the sports industry. During the week, a male and female national winner will be announced, with the recipients receiving an invitation to the HHF National Youth Awards.
2025 Finalists

Tatiana Gonzalez
Tatiana "Tati" Gonzalez is a proud Latina athlete of Argentine and Nicaraguan descent and a standout middle linebacker/safety for Urbana High School in Frederick, Maryland, where she maintains a 3.76 GPA. Her heritage has instilled in her the values of community, respect, and perseverance—principles that guide her both on and off the field. After facing the disappointment of being cut from multiple sports teams, Tati discovered her passion and purpose during Maryland's inaugural season of high school girls flag football. Through determination and support from her coaches and teammates, she grew into a cornerstone player known for her grit, leadership, and heart. Beyond athletics, Tati strives to be a role model for younger members of the Latino community, showing them that success in academics and sports can coexist with cultural pride. Dedicated to giving back, she volunteers as a camp counselor and youth mentor, inspiring young Latina athletes to pursue their goals with confidence and stay true to their roots.
Tatiana was nominated by the Baltimore Ravens.

Edward Jordan IV
Edward "Eddie" Jordan IV is a dedicated student-athlete from Beachside High School in Jacksonville, Florida, where he excels both as the team's quarterback and as a scholar with a 3.94 GPA. Proud of his Cuban heritage through his mother, who immigrated to the U.S. as a baby, Eddie carries his family's traditions, values, and love for Latino culture into everything he does. His leadership on the field is defined by confidence, focus, and integrity—qualities that elevate his teammates and set the tone for success. Off the field, he mentors younger athletes through youth clinics, freshman practices, and summer camps, emphasizing discipline, respect, and perseverance. Eddie also contributes to Beachside's turf management program, taking pride in caring for the facilities that support his team and community. Committed to continue his academic and athletic journey, Eddie will play Division I football at Lafayette College, where he aims to keep representing his culture and leadership with pride.
Edward was nominated by the Jacksonville Jaguars

Jasen Lopez
Jasen Lopez is a star multi-sport athlete at Chaminade-Madonna College Prep in Hollywood, Florida, where he excels both on the football field and basketball court while maintaining a 3.0 GPA. Proud of his Cuban heritage, Jasen carries his culture with honor, representing both his family and community every time he competes. His great-grandfather's legacy as a basketball player in Cuba inspires him to pursue excellence and continue the journey his family began when they came to the U.S. in search of a better life. On the field and court, Jasen's leadership, humility, and sportsmanship have made him a respected teammate and role model. He has earned numerous accolades, including MaxPreps Junior All-American honors and 1st Team All-Broward recognition in both football and basketball. Committed to continuing his academic and athletic career at Florida State University, Jasen aims to honor his heritage and family legacy while competing at the highest level as a wide receiver.
Jasen was nominated by the Miami Dolphins.

Oscar Rios
Oscar Rios is a talented quarterback at Downey High School in Downey, California, with a 3.0 GPA and a commitment to play football at the University of Arizona. Proud of his Latino heritage, he embraces his Mexican and Panamanian roots, carrying the traditions, language, and family values of his household into every aspect of his life. This year, he became one of the first Hispanic quarterbacks to compete in the Elite 11 Finals, highlighting his skill and dedication on the field. Oscar has earned back-to-back 1st Team All-CIF honors, League MVP, and League Offensive MVP, totaling 5,187 passing yards, 45 passing touchdowns, 1,502 rushing yards, and 18 rushing touchdowns over two years. Off the field, he leads by example, volunteering with local Pop Warner and girls flag football teams while encouraging younger athletes to dream big and believe in themselves. Humble and focused, Oscar uses his platform to inspire the Latino community, proving that dedication, perseverance, and pride in one's roots can lead to success.
Oscar was nominated by the Los Angeles Chargers.

Alayna Adamez
Alayna Adamez is an exceptional student-athlete at Park High School in Cottage Grove, Minnesota, maintaining a 3.967 GPA while excelling in four varsity sports: football, softball, hockey, and tennis. A proud member of a family with deep roots in St. Paul's Latin community, Alayna carries her heritage with pride on and off the field. As quarterback, she led her football team to the Final Four in the Minnesota State Tournament, throwing for 1,432 yards and 32 touchdowns in just eight regular season games, earning District 6 Gold Quarterback of the Year honors. Beyond football, she has been a captain in hockey for four years and a key contributor in softball and tennis, showcasing her versatility and dedication. Alayna also demonstrates leadership in the classroom and community as a WEB leader and Miracle League buddy helper. After graduation, she will continue her athletic career, playing Division I softball while continuing to inspire through her skill, work ethic, and commitment to excellence.
Alayna was nominated by the Minnesota Vikings .

Will Berry
Will Berry is a remarkable student-athlete at Jesuit High School in New Orleans, Louisiana, maintaining a 4.62 GPA and a perfect 36 on the ACT while excelling as a defensive lineman in football. Proud of his Cuban heritage, Will treasures the stories and history shared by his maternal grandparents, including his grandfather's service in the Bay of Pigs invasion, and strives to preserve and honor his family's legacy. On the field, he has been ranked the 3rd EDGE/DL in Louisiana by Louisiana Prep Redzone, serves on the football Leadership Council, and is a multi-sport athlete lettering in wrestling, powerlifting, track & field, and baseball. Beyond athletics, Will demonstrates remarkable resilience, having navigated the loss of a loved one by leaning on his faith and committing to excellence in all areas of life. He actively serves his community as a mentor, junior counselor, referee, and leader in school and non-profit initiatives, inspiring others through his humility and service. Will's combination of athletic talent, academic achievement, leadership, and dedication to his heritage exemplifies the qualities of a true role model both on and off the field. Will is committed to continue his academic and athletic career at Princeton University.
Will was nominated by the New Orleans Saints.

Isabella Jubrey
Isabella "Isa" Jubrey is a gifted student-athlete at Northwest Catholic High School in Windsor, Connecticut, maintaining a 3.75 GPA while excelling as a quarterback, linebacker, and cornerback. Proud of her Dominican heritage, she honors her Latino roots by wearing her middle name, Ciel, on the back of her jersey, symbolizing the values of family, hard work, and resilience instilled in her. Isa has led her team to an undefeated four-game regular season, accounting for over 65% of the team's offense with eight passing and seven rushing touchdowns, earning two-time all-conference recognition, and serving as team captain. Passionate about expanding opportunities for girls in flag football, she helped create youth leagues in her community and serves as an official, inspiring over one thousand high school girls across Connecticut to play. Beyond athletics, Isa embodies perseverance and leadership, balancing her academic success with her dedication to sports and community service. Her commitment to her heritage, team, and the next generation of athletes reflects the pride, work ethic, and determination that define her both on and off the field.
Isabella was nominated by the New York Giants.

Alissa Escutia
Alissa Escutia is a stellar student-athlete at Salinas High School in Salinas, California, maintaining a 3.9 GPA while excelling as a wide receiver and cornerback in flag football. Proud of her Mexican heritage, Alissa honors her culture through community service, mentoring young Latino athletes, and participating in local cultural events with her family. She has helped advance diversity in the sport by recruiting over 60 young women to play flag football this year, inspiring others to follow in her footsteps. On the field, Alissa recorded 1,783 receiving yards and 25 touchdowns, earning First Team Offense honors in the CCS PCAL Gavilan Division while also contributing over 200 rushing yards. Beyond athletics, she leads fundraising efforts at her church, promotes youth fitness through school outreach programs, and embodies integrity, service, and leadership in all aspects of her life. Alissa's dedication, skill, and pride in her heritage make her a true role model for her peers and the broader Salinas community.
Alissa was nominated by the San Francisco 49ers.
Past Winners

2024 Winners: Sophie Guitron and Mariano Talamantez
Sophie Guitron has overcome significant challenges to emerge as a star athlete and leader. After being diagnosed with a congenital heart condition and undergoing open-heart surgery at the age of 11, she channeled her recovery into a passion for flag football. Now a league MVP and member of the U.S. National U17 Girls Flag Football Team, Guitron gives back by volunteering as a youth coach. She maintains a 4.22 GPA and takes pride in her Mexican heritage. Nominated by the Los Angeles Rams and representing the NFC West, she will continue her academic and athletic career as a scholarship flag football student-athlete at Keiser University in West Palm Beach, Florida.
Mariano Talamantez is a senior at St. Catherine's High School and an All-State Linebacker, two-time team captain and Metro Classic Defensive Player of the Year. His leadership skills and community involvement demonstrate his strong character. Academically, he maintains a 3.72 GPA while inspiring his teammates, volunteering to support his community and embracing his Mexican heritage. Nominated by the Green Bay Packers and representing the NFC North, Talamantez will continue his academic and athletic career at Carthage College in Kenosha, Wisconsin, where he is committed to play football.

2023 Winner: Peter Gonzalez