NFL Website Privacy Policy
Effective Date: August 16, 2001
Updated: July 31, 2007

This privacy policy (the "Privacy Policy") applies to this website (the "Website"). The purpose of this Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.

The Website is operated by NFL Enterprises LLC on behalf of the National Football League ("we", "our", or "us"). We own the information collected via the Website and we may use it for our own purposes, including marketing.

The National Football League ("NFL") is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy policy covers the sites www.nfl.com and www.superbowl.com. We have agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe. Please read the following to learn more about our data collection policies and practices.

If you have questions or concerns regarding this statement, you should first contact the NFL Digital Media Group at NFLPrivacy@nfl.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with us to resolve your concerns.

This site complies with the EU Safe Harbor framework as set forth by the Department of Commerce regarding the collection, use, and retention of data from the European Union.

When this Privacy Policy uses the term "personally identifiable information" or "personal information," we mean information that identifies a particular individual, such as your full name, street address or email address. When other information, such as a favorite team or player, is associated with personal information, it also becomes personally identifiable information for the purposes of this privacy policy.

1. Types Of Information That May Be Collected
2. How Information May Be Collected
3. How We Use The Information Collected
4. With Whom The Information May Be Shared
5. Links To Other Websites
6. Security
7. Chat Rooms, Forums, and Message Boards
8. A Special Note For Parents Concerning Privacy
9. Your Acceptance Of The Privacy Policy And Notification Of Changes To The Policy
10. Correcting/updating personal information
11. Your California Privacy Rights
12. Questions About This Privacy Policy

TYPES OF INFORMATION THAT MAY BE COLLECTED

The following are the types of information we may collect:

Information You Provide Us

In the course of using the Website, we may ask you to provide us with certain information, including contact information, such as your name, mailing address, email address, phone number, or fax number, unique identifiers, such as your user ID, or user password, demographic information, such as your date of birth or age, financial information, such as your credit card number or similar information.

Website Usage Information

We may receive and store certain types of internet usage information whenever you visit the Website, such as your click-stream data and your IP address. See "IP Addresses and Click Stream Data" section below.

Email Communications

When you open emails from us, we may receive a confirmation notifying us that you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our subsidiaries and affiliates. Additionally, we keep a record of what communications you have opted to receive or not to receive.

Information from Other Sources

We may receive information about you (e.g., missing street number) from other sources and add it to your personal information.

HOW INFORMATION MAY BE COLLECTED

We may collect information from you in several different areas on the Website, including but not limited to those described below:

Registration

You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Website may choose to offer, such as newsletters or contests. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us; however, please be advised that many products available on the Website require registration.

Newsletters and Website Emails

We offer free newsletters to provide you with information about the Website, about us and our affiliates and subsidiaries, or about our marketing partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Website. You may also cancel your free email subscription by following the instructions provided on the Website or in the newsletter or email or by clicking here to make any changes to your profile and/or opt out of the NFL.com Newsletter. To edit your fantasy E-Report settings, please go to your team, league or pool web site and select Options, then E-Reports.

Contests or Sweepstakes

We periodically operate contests and sweepstakes through the Website that will require registration or the submission of personal information. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes (see the rules of each contest for details about how your personal information will be used). We may also ask your permission to allow us to publicly post some of your information on the Website, such as on a winner's page, in the event you win a contest or sweepstakes. Except as required by applicable law, we will not post your information without your permission.

Surveys or Voting

From time-to-time we may request personally identifiable information from you in conjunction with a survey or voting poll. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to the Website. At times, you may have to register to vote or to take part in a survey.

Games

When you register to play games on our Website, you may be asked to provide personally identifiable information.

Cookies

As with many websites, the Website uses a technology called "cookies." A cookie is a collection of information that gets stored on the hard drive of your computer when browsing the Internet. These small bits of code automatically identify your browser to the Website whenever your computer is used to visit the Website. Cookies also let us know how many people visit the Website and where visitors go on the Website. In addition, cookies can let us know non-personally identifiable information, like how many times a user has been on certain pages. For registered users, cookies can make using the Website easier for you by saving information such as your passwords or preferences. By tracking how and when you use the Website, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Website are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Website. Cookies may also allow the Website to present to you advertising which may be of interest to you. If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time. Some areas of the Website, however, may not provide you with a personalized experience if you have disabled the use of cookies.

Web Beacons and Other Tracking Technology

The Website uses a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of web sites. We also use these technical methods to analyze the traffic patterns on the Website, such as the frequency with which our users visit various parts of the Website. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our guests to determine whether our guests have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.

IP Addresses and Click-Stream Data

We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our advertisers and sponsors, for example regarding the frequency with which our guests visit various parts of the Website. We may combine this information with personally identifiable information we obtain from you directly on the Website or any other of our other websites, or from third parties.

Click-stream data is information collected by our computers when you request pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

Transaction Information

If you conduct a financial transaction with the Website, such as subscribe to services offered on the Website, we will ask you to complete an order form that will request certain information from you, including contact information, demographic information and financial information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. For your protection, such information is collected and stored through encrypted means.

HOW WE USE THE INFORMATION COLLECTED

We own the information collected on or through the Website. As applicable, the information you provide to us may be used to:

• contact you about the Website;
• contact you relating to your membership status;
• confirm or fulfill an order you have made;
• inform you of a prize you have won;
• monitor or improve the use of the Website;
• customize the advertising and content you see;
• monitor compliance with our terms and conditions of use of the Website; and
• send you promotional material or special offers on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties.

WITH WHOM THE INFORMATION MAY BE SHARED

At times, as described below, we may share your personal information with others for various purposes:

• Agents: We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include fulfilling orders, sending e-mail, removing repetitive information from customer lists, Website analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. They may have access to personally identifiable information needed to perform their functions, but may not use or disclose it for other purposes, like sending you marketing offers about their products.
• Aggregate Information: We may share aggregate information, such as demographics and Website usage statistics, with advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.
• Opt-in to Receive Third Party Offers: Throughout the Website you may be presented with an opportunity to receive information and/or marketing offers from third party(s). Opt-in messages will ask you if you would like your personally identifiable information to be shared with such third party(s) as necessary to receive such information or marketing offers. If you do not elect to "opt-in" to having your personally identifiable information shared, your personally identifiable information will not be shared with such third party(s). If you do choose to have your personally identifiable information shared, your personally identifiable information will be transferred to such third party(s) solely for the purpose of permitting such third party(s) to provide you with such information and marketing offers. Such third party(s) is/are not permitted to disclose your personally identifiable information to any other third parties. Please be advised that if you elect to provide your personally identifiable information in response to such third party(s) marketing offers or otherwise, all information you disclose to such third party(s) will be subject to the privacy policy and practices of such third party(s). We are not responsible for the privacy practices and policies of such third party(s) and, therefore, you should review the privacy practices and policies of such third party(s) prior to providing your personally identifiable information to such third party(s).
• Products Offered in Partnership with Third-Party(s): Certain products and/or services available on the Website are provided to you in partnership with third party(s) and may require you to disclose personally identifiable information in order to register for and access such products and/or services. Such products and/or services shall identify the third party partners at the point of registration. If you elect to register for such products and/or services your personally identifiable information will be transferred to such third party(s) and will be subject to the privacy policy and practices of such third party(s). We are not responsible for the privacy practices and policies of such third party(s) and, therefore, you should review the privacy practices and policies of such third party(s) prior to providing your personally identifiable information in connection with such products and/or services.
• Subsidiaries and Affiliates: We may share your information (including, without limitation, personally identifiable information) with our subsidiaries and affiliates (e.g., NFL Properties LLC, NFL International LLC, NFL Enterprises LLC, NFL Ventures, L.P., and NFL Ventures, Inc.), and any of the thirty-two NFL member clubs.
• Third-Party Ad Serving and Audience and Traffic Measurement Services: We may use a third-party network advertiser to serve the advertisements on the Website or may use a traffic measurement service to analyze the traffic on the Website. Network advertisers are third parties that display advertisements based on your visits to this Website and other websites you have visited. Third-party ad serving enables us to target advertisements to you for products or websites you might be interested in. Audience and Traffic Measurement Services allow us to collect anonymous traffic and behavior information from the Website by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the Website cookies, the Website's advertisers, sponsors and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Note that any images (or any other parts of a web page) served by third parties in association with third-party cookies may serve as web beacons, which enable third parties to carry out the previously described activities. Other companies' use of their cookies is subject to their own privacy policies, not this one. Please click here in order to learn more about the information collection practices and "opt-out" procedures of third-party ad servers we may use.
• Business Transfers: In the event that all or substantially all of our assets are sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information that has been collected and saved may be one of the business assets we transfer. You will be notified of such a transfer in accordance with the "Changes to the Policy" section below.
• Administrative or Legal Process: We or others may disclose your personal information to third parties without notice to you in order to comply with applicable law, law enforcement agencies, to protect our or third parties' rights, or to protect the rights of other users of the Website.

CHAT ROOMS, FORUMS, AND MESSAGE BOARDS

The Website may make chat rooms, forums and message boards available to you and other users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

LINKS TO OTHER WEBSITES

You should be aware that when you are on the Website you could be directed to other websites beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Website onto a different website. This includes links from advertisers, sponsors and marketing partners that may use the Website's logo as part of a co-branding agreement. These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked to the Website, you should consult that website's privacy policy before providing any personal information.

SECURITY

The Website incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Your personally identifiable information is transferred to our computers utilizing encryption software. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required.

A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY

The Website is a general audience website. On the Website, we do not currently collect any personal information from children under the age of thirteen. If, in the future, we collect personally identifiable information from children on the Website, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consent. For more information about the privacy practices for our affiliated website, NFLRush.com, which is directed to children, please consult the privacy policy at that website.

The Internet offers children wonderful educational and entertainment resources. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to visit the Direct Marketing Association's website and explore the Get CyberSavvy! Program as well as the GetNetWise website to learn more about parental control tools.

YOUR ACCEPTANCE OF THE PRIVACY POLICY AND NOTIFICATION OF CHANGES TO THE PRIVACY POLICY

By using the Website, you signify your agreement to the terms of this Privacy Policy. We may amend this Privacy Policy at any time. If we make a material change to the way in which we collect, use, and/or share your personal information, we will post a notice on the Website and / or send an email to users who have provided an email address. We will assume that you have given your permission for your information to be used under the terms of the Privacy Policy, as modified, if you do not respond to our email within thirty days or continue to use the Website thirty days after a notice is posted. Please note that you should always update your personal information to provide us with a current email address.

CORRECTING/UPDATING PERSONAL INFORMATION

If your personally identifiable information changes (such as your email address or zip code), or if you no longer desire to have access to the Website, we will endeavor to provide a way to correct, update or remove the personal data you have provided to us. You may request that we do so by emailing us at NFLPrivacy@nfl.com or via mail at: NFL.com user information, 280 Park Avenue, New York, NY 10017. Please click here to make any changes to your profile and/or opt out of the NFL.com Newsletter. To edit your fantasy E-Report settings, please go to your team, league or pool web site and select Options, then E-Reports. We will respond to your request within 20 business days.

YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 permits customers of the National Football League who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to CAPrivacyRights@nfl.com or write us at CA Privacy Rights, NFL Digital Media Group, 280 Park Avenue, New York, NY 10017.

If you have any questions about this Privacy Policy or our privacy practices, contact NFLPrivacy@nfl.com.

QUESTIONS ABOUT THIS PRIVACY POLICY

If you have any questions about this Privacy Policy or the privacy practices of this Website, please contact us by email at NFLPrivacy@nfl.com or:

NFL Digital Media Group
280 Park Avenue, 15th Floor
New York, NY 10017
Attn: Website Privacy Policy