Jerry Jones is the owner, president, and general manager of the Dallas Cowboys. When he purchased the once-proud franchise in 1989 for $150 million, the team had posted three straight losing seasons, was losing money, and hadn’t won a Super Bowl in over a decade. But in the 1990s, Jones oversaw a resurgence of America’s Team as the Cowboys won three Super Bowls in four years. Jones, a Los Angeles native who was a co-captain on Arkansas’ 1964 National Championship squad, made his money in the oil business before buying the Cowboys in 1989. He fired Tom Landry, the team’s legendary coach since its inception in 1960, hired University of Miami coach Jimmy Johnson, and put together an all-time great team that included Hall of Famers Troy Aikman, Emmitt Smith, and Michael Irvin. Jones’ vision led to the opening in 2009 of Cowboys Stadium (later known as AT&T Stadium) in Arlington, Tex., a state-of-the-art entertainment behemoth that has been nicknamed “Jerry’s World.” And Jones, through his leadership roles in issues ranging from TV and marketing to labor negotiations, has contributed to the NFL’s growth and popularity.