In late 1993, FOX won a $1.6 billion, four-year deal to broadcast NFL games. Beginning in 1994, the network’s coverage of the league began changing the way in which fans watch and experienced televised football – and other sports too. The NFL on Fox introduced movie-like graphics and sound effects, a box on the TV screen that showed the game clock and score at all times, and dramatic theme music that would become synonymous with football on Sundays. Games were initially called by Pat Summerall and John Madden, with Terry Bradshaw as lead pregame analyst. Bradshaw and other analysts over the years, like Howie Long, Michael Strahan, and Jimmy Johnson, have appeared on the network’s popular hour-long pregame show, Fox NFL Sunday. Another novelty of The NFL on FOX was its emphasis on entertainment, humor, and banter as opposed to merely X’s and O’s. FOX has broadcast eight Super Bowls, its first being in 1997.