During Seahawks games, the PR heavies at Skittles headquarters lean back, drape their their feet on the desk and wait for Marshawn Lynch to go to work.
In a rousing win over the Eagles in Week 13, Lynch was caught on camera snacking on the colorful candies, a dietary choice that generated a torrent of Skittles-related headlines and left the candy trending on Twitter.
Fans at CenturyLink Field advanced the surreal theme Monday night, showering Lynch -- in fully glowing Beast Mode -- with handfuls of Skittles after his 16-yard fourth-quarter score sealed a 30-13 win over the Rams.
"Nothing more refreshing than a Skittles shower after a touchdown," screamed the candy's official Twitter feed, on the heels of telling the nation's youth: "Ghosts get to swim all winter. They can just float right through the ice."
Additional evidence that our friends at Skittles live differently than the rest of us.