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NFL Crucial Catch Canada | NFL.com

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About Crucial Catch

All clubs support the league's mission of early detection and risk reduction, and each year they elect to support one or multiple cancers. Throughout October, NFL Crucial Catch games raise awareness for cancer prevention with players, coaches, fans, and referees in apparel supporting multiple types of cancer, as well as additional on-field and in-stadium branding. In the United States, the NFL has raised over 22 million dollars for the American Cancer Society to provide screenings in underserved communities.

This year, all net proceeds from Crucial Catch merchandise sold on NFLShop.ca will be donated back to the Canadian Cancer Society. These funds will help improve the quality of life of people affected by cancer, their families and caregivers by supporting programs and services offered by the Canadian Cancer Society such as the Cancer Information Hotline, Transportation Program and CancerConnection.ca.

Crucial Catch: It takes all of us to fight cancer

NFL players and their families discuss why it takes all of us to fight cancer.

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BACKGROUND ON RETAIL AND LICENSED PRODUCTS

All NFL Crucial Catch product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale sales) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale royalty once licensees sell their respective NFL licensed products to distributors and retailers (i.e., the royalty is not based on retailers' consumer-facing prices in-store or online). The NFL does not retain any profits generated by royalties received due to the sale of Crucial Catch products. All dollars are donated to the American Cancer Society.