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Inspire Change | NFL Social Justice Initiative | NFL

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Buffalo Bills

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Dave Rust

Dave Rust is the founding director and current CEO of Say Yes Buffalo, a nonprofit dedicated to eliminating barriers to education and career success for Buffalo's youth. Since its inception, Say Yes Buffalo has raised over $90 million to fund a postsecondary scholarship for all graduates of Buffalo public and charter high schools. In addition to the scholarship, Dave has established key partnerships with local government, the school district, and the private sector. He leads a team of over 150 employees to implement a wide range of support programs, including: early childhood education, family support services, a community school initiative, mentoring programs for young Black and brown men, mental health services, and a youth apprenticeship program.

When Say Yes Buffalo launched in 2012, Buffalo's high school graduation rate was just 49%. Through Dave's leadership, that rate has risen to 79%, offering thousands of students greater access to higher-paying jobs and long-term opportunities. Dave's approach is rooted in the belief that education is a powerful economic driver, significantly increasing an individual's earning potential with each level of educational attainment.

Prior to founding Say Yes Buffalo, Dave worked at the Erie County Youth Bureau, where he gained experience in youth services. Deeply committed to his hometown, Dave is focused on addressing the historic inequities tied to redlining, racial segregation, and discrimination, and creating a future where all families have access to quality education, safe neighborhoods, and living wages.

Dave's leadership is characterized by humility, consistency, and an empowering style that encourages others to use their strengths to achieve common goals. His quiet confidence and belief in the potential of his team and community have earned him respect both locally and beyond. Through his work, Dave continues to drive positive change in Buffalo, ensuring that every young person has the opportunity to succeed.