Aaron De La Cruz
Aaron De La Cruz is an acclaimed artist based in SF, CA influenced by family, graffiti, skateboard culture, and architecture. He is celebrated for his innovative, minimal approach to structure and form where his work freely steps in and out of the realms of fine art and design. His attention to meticulous spacing and dynamic compositions has earned him recognition in museums, private collections, and large-scale public works throughout the U.S and internationally. Including collaborations with Birkenstock, Casio G-Shock, Diesel, ESPN, Levi's, Nike, Maison Margiela, Modernica, Stance and Toyota. Aaron is based in San Francisco, CA with his wife and three children.
Black Scale
With it's mysterious aesthetic combined with dark romanticism Black Scale tells a story on how to decipher the world objectively through fashion since it was founded in 2007.
At Black Scale the products are rooted from the past, present and the future. Deciphering the true meaning of what life means in the form of street fashion.
Nostalgia
Nostalgia is a culture-driven streetwear label founded in the Bay Area by Humbert Lee and Jaden Yo-Eco. The garments are designed with the intent to spark memories, hence "Nostalgia". Inspired by the past but made for today, each piece bridges cultures, generations, and personal histories. What sets Nostalgia apart is the community that stands behind it. Fueled by social media and international support, the brand has grown through authentic connections and loyal supporters who proudly share and wear our vision. What began as two friends bonding over culture and style has evolved into a movement carried forward by a community that champions our story and brings it to life. The Bay is where our story began. Its blend of cultures and creativity shaped the way we see style. There's nowhere else on earth with the same energy. Growing up here developed our vision and taste both for Nostalgia and for streetwear as a whole.