Del Reid
Del Reid is a passionate community advocate, entrepreneur, and life-long Buffalo Bills fan. Born and raised in Western New York, he is the co-founder of the Bills Mafia movement, and the visionary behind 26 Shirts. Del has harnessed the power of sports fandom to make a tangible and lasting impact on the lives of those in need.
In 2011, along with Breyon Harris and Leslie Wille, he initiated the #BillsMafia movement on Twitter, which has since grown into a dedicated online community of Bills fans. Bills Mafia has become known not only for its unwavering support of the Buffalo Bills but also for its philanthropic efforts, exemplifying the positive influence of sports fans coming together for a greater purpose.
In 2013, Del took his passion for football and his desire to give back to the community to the next level by founding 26 Shirts. This innovative platform combines sports, fashion, and charity by designing limited edition, Buffalo-themed apparel. Each shirt sold donates a portion to a specific beneficiary in need. Del's commitment to making a difference through 26 Shirts has resulted in substantial donations to various charities, helping countless individuals and families facing adversity. To date, 26 Shirts has raised nearly two million dollars in donations to the community.
By uniting fans under the banner of Bills Mafia and harnessing the power of passionate sports enthusiasts, Del has demonstrated the potential for sports fandom to drive positive change. However, his life goes beyond simply coining a fanbase hashtag or running a charitable business. His faith is the factor behind the love and compassion he desires to share with every person he meets.
While he is proud of everything Bills Mafia has accomplished to date, he'll tell you the most important thing in his life is his marriage to his wife, Chrissy, and their two beautiful daughters.