Three other NFL teams aren't interested, but Falcons general manager Thomas Dimitroff said Friday that he hasn't ruled out letting his team be featured on HBO's "Hard Knocks," *The Atlanta Journal-Constitution* reported.
"I truly believe that an organization has to be in the right spot to jump into something like 'Hard Knocks,'" Dimitroff said on SiriusXM NFL Radio. "I think it sheds a lot of light on our league. This is a league of entertainment. There are some traditionalists that struggle with it, but they have to work against the grain a little bit and see that this is about entertainment. 'Hard Knocks' is a good show for the fan base."
"It's such an individual thing," he said. "'Hard Knocks' could be right for some of the teams that are fairly entrenched. It could be right for some team that wants to kick off some more brand recognition."
It wasn't right for the NFC South rival Tampa Bay Buccaneers, who earlier in the week declined an offer to be featured on the show. The Denver Broncos and Detroit Lions also have reportedly said they wouldn't do the show.
Critically acclaimed "Hard Knocks," which featured the boisterous New York Jets last year, won three Sports Emmys earlier this month, including its second consecutive in the "outstanding edited sports series/anthology" category. The three Emmys are the most for one season of "Hard Knocks."
The Associated Press contributed to this report.
