SÃO PAULO, BRAZIL -- The NFL has announced Brazilian pop superstar Anitta will headline the halftime performance at the league's first-ever game in South America -- where the Green Bay Packers will take on the Philadelphia Eagles.
Following the recent release of her highly anticipated album Funk Generation, the Grammy nominee will bring her high energy and Brazilian pride to the NFL's inaugural game in São Paulo, Brazil at Corinthians Arena. As a global superstar and Brazilian, Anitta will perform some of her most popular hits for fans to celebrate the historic Kickoff weekend for the 2024 NFL regular season.
"Growing up in Brazil has completely shaped my journey as an artist and of course, as a person," said Anitta. "It means everything to be able to perform in São Paulo at the NFL's first game in Brazil, where I can bring fans around the world the excitement and joy of our amazing culture. It's really a dream come true to be a part of this moment."
Anitta's halftime show will feature some of the artist's biggest hits and will be shown live across the NFL's world feed and local Brazilian game broadcasts. Fans in the U.S. can see highlights of the halftime show on NBC Peacock, with the full performance on NFL YouTube following the game.
"With the excitement of the NFL's inaugural game in Brazil, we felt it was essential to tap into the rhythm of São Paulo's dynamic music scene," said Director, Event and Game Presentation at the NFL, Tim Tubito. "We're thrilled to welcome global sensation Anitta and a lineup of Brazil's finest artists to this landmark event, promising fans and viewers around the globe an unforgettable celebration of culture and performance."
An exclusive NFL x Anitta collaboration will launch on Sept. 1 celebrating the halftime performer's unique style and expression through fashion. The collaboration will be available at NFL Shop presented by Visa at Morumbi Shopping, and on gameday at NFL Shop presented by Visa at Corinthians Arena.
To kick off the game in São Paulo, the league will continue to spotlight Brazil's vibrant music and arts scene with Brazilian electronic music artist CAROLA, performing for the pregame show. Brazilian popstar sensation Luísa Sonza will perform the country's National Anthem Hino Nacional Brasileiro, and American-Brazilian singer Zeeba will perform the U.S. National Anthem, before the game begins.
Two joint armed forces' color guards and a combined formation of senior military leaders will accompany anthem performances. Military personnel will be joined on-field by key organizational leaders, essential to the continued strength of the countries' partnership, to commemorate the significant bicentennial (200th) anniversary of diplomatic relations between Brazil and the United States.
The Packers will play the Eagles on Friday, Sept. 6 at 9:15 p.m. local time (8:15 p.m. EST) at Corinthians Arena.
Fans in Brazil can watch the Packers-Eagles game on Sept. 6 across RedeTV!, ESPN Brazil, CazéTV and/or NFL Game Pass on DAZN. Fans in the U.S. can stream the game exclusively on Peacock.
Fans can also attend the free three-day NFL fan festival in São Paulo -- the NFL Experience -- at Parque Villa Lobos beginning on Friday, Sept 6. Events at the NFL Experience include a watch party of the Packers-Eagles game on Friday night. Additional watch parties of Sunday afternoon NFL games (including the New England Patriots and Miami Dolphins games) will also take place at NFL Experience on Sept. 8. For more information and the full schedule of events, download the NFL OnePass app (or register on mobile at: NFL.com/brasilaccess).
