The National Football League today announced McCoy's — part of KP Snacks, home to some of the most iconic British snack brands in the U.K — as Savoury Snacks Partner across the U.K. and Ireland in a three-year deal through March 2027.
The U.K.'s no.1 ridged crisp brand will be an official partner of the 2024 NFL London Games, activating across both Tottenham Hotspur Stadium and Wembley Stadium where games will be played.
McCoy's will also be the lead 6 p.m. NFL game sponsor on Sky Sports Sunday launching a new TV commercial and suite of broadcast idents which will feature across the season long coverage which kicked-off on Sept. 8 of Week 1 of the 2024 NFL regular season.
In addition, McCoy's will receive a suite of rights across digital and social and will partner with the NFL on competitions and retail activations throughout the season. They will also activate at key NFL tentpole moments including the 2024 NFL London Games and Super Bowl LIX.
"We are delighted to team up with McCoy's as our Savoury Snacks Partner across the U.K. and Ireland," said NFL U.K. & Ireland General Manager, Henry Hodgson. "The NFL has become a core part of the U.K. sporting calendar, and we are excited to partner with such an iconic brand for the next three years."
"The NFL continues to be one of the fastest growing sports fanbases in the UK offering larger than life entertainment and action-packed excitement." said, CMO, KP Snacks, Kevin McNair.
"McCoy's brings the boldest of flavours and an epic crunch, a perfect snack partner for the NFL. Through our partnership we are thrilled to bring these two titans together to take fans experiences to the next level helping them feel even more connected to the sport."
The 2024 NFL International Games in London will take place at Tottenham Hotspur Stadium on Oct. 6 and Oct. 13 and will conclude at Wembley Stadium on Oct. 20.
