TORONTO -- Despite difficulties selling Toronto fans on the Buffalo Bills, a senior Rogers Communications executive told The Associated Press his company is committed to extending the team's five-year series in the city beyond 2012.
Emphasizing that Rogers is in it for "the long haul," company vice chairman Phil Lind said the possibility has also been raised of expanding the Bills presence by splitting as many as half their games between Buffalo and Toronto.
Lind spoke Friday, two days before Buffalo (0-7) plays the Chicago Bears (4-3) in Toronto.
Copyright 2010 by The Associated Press