The Tim Tebow groundswell has taken to the air in Denver.
One of the rotating images on a large digital billboard off Interstate 25 north of downtown now says, "Broncos Fans to John Fox: Play Tebow!" The image then rotates to show a picture of Tebow coming out of the tunnel at the Broncos' stadium.
The idea came from employees at Multiline International Imports, who decided to use the digital sign near their business to lobby for Denver coach John Fox to play the Broncos reserve over starter Kyle Orton, who thus far has inspired no billboards in his honor.
"Tebow"s the man," Multiline employee Mohammad Suleiman told The Denver Post. "He's bringing excitement to Denver like we haven't seen in a few years."
The Broncos were diplomatic when asked about the billboard.
"We have the best fans in the NFL," team spokesman Patrick Smyth said. "This is another example of their unrivaled passion and enthusiasm for the Broncos."
The digital lobbying comes a couple weeks after another group of Broncos fans tried to start a movement to purchase billboards calling for more playing time for Tebow.
For fans who need their Tebow fix, the former Florida Gator will be seen on Tuesday night's episode of "The Biggest Loser" on NBC, along with New Orleans Saints quarterback Drew Brees, Green Bay Packers linebacker Clay Matthews, Hall of Fame running back Eric Dickerson, Atlanta Falcons tight end Tony Gonzalez and Buffalo Bills linebacker Shawne Merriman.