Super Bowl Media Day is an annual circus featuring everything from the insane to the mundane.
Such was the case in Phoenix on Tuesday ahead of Super Bowl XLIX, but there was at least one notable moment to come out the endeavor for college football fans.
Among questions about the Seattle Seahawks and DeflateGate, New England Patriots quarterback Tom Brady was asked about Michigan's Jim Harbaugh, the new head coach at his alma mater.
"Hopefully, he can bring it back and figure out how to beat Ohio State," Brady said. "Those guys have been pretty tough to beat these days."
Brady speaks the truth.
The Buckeyes are the defending national champions after beating Oregon earlier this month to cap off an improbable run in the first ever College Football Playoff. The Wolverines have beaten their archrivals only once in the past decade and the arrival of Harbaugh from the San Francisco 49ers has many in Maize and Blue hoping that Michigan will be much more competitive against the Buckeyes going forward.
"It's a new start for Michigan," Brady said. "I really loved coach (Brady) Hoke and what he was able to bring to the program and I think he brought back so many of the traditional things that made the program so great. Coach Harbaugh has done those things, as well. A great example is when I was there, he used to always come back, and it was always a big thing when he would show up to work out. "
Michigan, for what it's worth, went 4-1 against Ohio State during Brady's time at the school (he was 1-1 as a starter against the Buckeyes), so he certainly knows a thing or two about the rivalry game.
Seahawks wide receiver Doug Baldwin certainly is quite familiar with Harbaugh's coaching style, having played for him at Stanford from 2007-10, and indicated Tuesday that Brady has reason to be optimistic about the Wolverines' future.
"I think he is going to do excellent," Baldwin said. "He's a very talented coach, very wise, puts a great coaching staff around him. He does a wonderful job of recruiting. He takes advantage of his players strengths and weaknesses."
You can follow Bryan Fischer on Twitter at @BryanDFischer.