Minnesota Vikings and San Francisco 49ers cleats are seen during an NFL football game, Sunday, Sept. 9, 2018 in Minneapolis.

Pittsburgh Steelers wide receiver Antonio Brown (84) and his yellow and black cleats are seen prior to an NFL football game against the Cleveland Browns.

Seattle Seahawks defensive back Neiko Thorpe warms up before an NFL football game against the Denver Broncos.

Carolina Panthers quarterback Cam Newton wears custom cleats as he warms up before an NFL football game against the Dallas Cowboys.

Kansas City Chiefs quarterback Patrick Mahomes during an NFL football game against the Los Angeles Chargers.

Dallas Cowboys running back Ezekiel Elliott's cleats as he warms up before an NFL football game against the Carolina Panthers.