NFL Shop launch

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Roger Goodell

NFL Commissioner Roger Goodell cuts the ribbon during the grand opening of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

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Dustin Keller

New York Jets tight end Dustin Keller speaks to a reporter during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

Merchandise is on display during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012.(Esther Nisanova/NFL)

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[No Title]

Merchandise is on display during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012.(Esther Nisanova/NFL)

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Terrell Owens

Wide receiver Terrell Owens poses with a fan during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

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Roger Goodell

NFL Commissioner Roger Goodell answers questions during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

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Roger Goodell

NFL Commissioner Roger Goodell picks out merchandise during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

A general view of the NFL Shop pop-up store during the grand opening on April 2, 2012 in New York, NY. (Esther Nisanova/NFL)

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[No Title]

A general view of the NFL Shop pop-up store during the grand opening on April 2, 2012 in New York, NY. (Esther Nisanova/NFL)

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Woody Johnson

New York Jets owner Woody Johnson speaks to a reporter during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012.(Esther Nisanova/NFL)

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Roger Goodell

NFL Commissioner Roger Goodell signs merchandise for fans during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

A fan poses for a photo during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

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[No Title]

A fan poses for a photo during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

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[No Title]

A fan poses for a photo during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

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Terrell Owens

Wide receiver Terrell Owens signs merchandise for fans during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012.(Esther Nisanova/NFL)

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[No Title]

A general view of the NFL Shop pop-up store during the grand opening on April 2, 2012 in New York, NY. (Esther Nisanova/NFL)

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Roger Goodell

NFL Commissioner Roger Goodell poses for a photo with a fan during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

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Woody Johnson

New York Jets owner Woody Johnson signs merchandise during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

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Roger Goodell

NFL Commissioner Roger Goodell signs merchandise for a fan during the launch of the NFL Shop pop-up store in New York, NY on April 2, 2012. (Esther Nisanova/NFL)

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[No Title]

A general view of the NFL Shop pop-up store during the grand opening on April 2, 2012 in New York, NY. (Esther Nisanova/NFL)

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