For the third consecutive year, the NFL has set a Thanksgiving Day viewership record.
The average viewership across all three games -- Chicago Bears versus Detroit Lions, New York Giants versus Dallas Cowboys and Miami Dolphins versus Green Bay Packers – was 34.2 million, the highest Thanksgiving Day average on record (records date back to 1988). Digital streaming across platforms for the three games delivered an average minute audience of 1.1 million -- the highest on record for Thanksgiving Day and up +36% versus last year.
The total unduplicated audience across all three games was 141 million -- the highest Thanksgiving Day total audience on record, up +6% versus last year and up +2% versus the previous record set in 2022 (records date back to 2001).
The early game on CBS between the Bears and Lions averaged 37.5 million viewers -- the most-watched early Thanksgiving Day game on record and up +11% versus last year's Packers versus Lions game which was the previous record.
The late afternoon game on FOX between the Giants and Cowboys averaged 38.8 million viewers, the fourth most-watched Thanksgiving Day game on record and fifth most-watched NFL regular season game on record (records date back to 1988).
